A few social media pointers for your business on twitter
Before you add your business to Twitter, decide what you want to achieve from it. What are your goals? Do you want to gain new customers, to sell items or both or anything else?
Don’t just dive in with any old twitter name. Think in it for a bit as it will be on your marketing material as part of your twitter url. So try to keep it simple, short and memorable. If you have picked a less than desirable username don’t despair too much as on Twitter you can change your username via the Settings menu.
When you are registering it will ask for your real name. Have a think on this one as you don’t have to put your real name but could put your business or brand name there.
Your twitter bio is limited to 160 characters to shout about your business. If there is more than one of you in the business it could be a good idea to put their usernames in your bio so that customers have more than person to contact.
The default twitter profile image or avatar is an egg. Not very exciting and doesn’t look professional if you leave it as an egg. Wouldn’t a nice welcoming smiley face look more approachable? If you don’t want a picture of yourself on your business twitter avatar will be better than the egg.
From September 2012 Twitter implemented a new version of the profile that included a header image. You can either upload a simple colour background to match your existing branding or design something a bit more fancier that includes a call to action.
The main background of your twitter profile can also be enhanced with self designed background that has maybe your facebook url, website details and your contact details. It’s basically a blank space just waiting to be optimised.
There is a setting to automatically post your tweets to your facebook page. This is down to personal preference if you want to enable this. But keep a few things in mind. Ideally you want your followers to follow you in twitter and facebook. If they are facebook and see your tweets without having to follow you (because you set your twitter account to post to your facebook page) then they have no real need to follow you on twitter as well. Also consider it can look spammy if you post something on your facebook , then your twitter. On facebook it would come up twice and could put some visitors off.
Don’t forget to add your twitter url to business cards, your website and the signature in your emails.
Practise saying what you want to say in the 140 characters you’re allowed on twitter. Don’t resort to text speak to cram it all in as it will look unprofessional.
Use a url shortener like Bit.ly to shorten your links within your tweet.
Use hashtags # . It’s been proven that tweets that include hastags receive twice the amount of engagement than tweets without. Keep your hastags short, relevant and readable.
Never use foul or abusive language in your tweets. It looks and is unprofessional. Also try never to whinge of moan in your tweets either.
Ignore all the ‘zillion followers in 5 minutes’ scams. Yes you would get followers but they random strangers who wont be in the market for your product or even care about your business. Better to have fewer engaging followers than lots of followers who dont care.
Twitter has a favourite button so if someone says something lovely about you or your business favourite it. Other people will see your favourites and all those testimonials.