Here are a few social media pointers for your business on facebook. Make sure you create a Facebook page, not just a profile page for your business. If you have an existing ‘business’ ( personal) profile that you want to convert to a page, use Facebook’s migrate tool to make the switch as it will be easier and will keep all your followers/friends.
Once you reach 25 likes you can get a vanity URL. It looks so much more professional than a load of numbers and if you get one that matches your business then even better.
Try to fill in the business info accurately and fill in the about section too. Might sound obvious but make sure you have put in all your contact details and website details. If you didn’t categorise your page as a local business you can add your website URL in the about box not the website box) and it will show (and be clickable) on the main timeline of your page. If you don’t fill that in, then your opening hours, address and phone number will be displayed instead.
There was an update to the Nearby tab to the Facebook mobile app in December 2012. It means that users can now find your business and see who of their friends has visited your business. And whether they or wider Facebook community have recommended you and checked in at your business. The more checkins and recommendations your business has, the higher you will rank.
Make full use of the 851 x 315 px image space at the top. You could even use one of the Photoshop templates that allows you to show a montage of pictures. There was an update to what you can and can’t have in the cover photo in the December 2012 update.
- Images can’t be more than 20% text in the cover photo
- You cannot put price or purchase info such as 25% off in the cover photo
- You cannot have your contact information in the cover photo
- You cannot have calls to action like ‘get it now’ or ‘tell your friends’ in your cover photo.
Put your facebook url in email signatures with a call to action like ‘like us’ . You could even add it to car signage, in your office and on business cards.
Add a like box to your website or blog.
Add it to the background of your twitter profile as plenty of people still use twitter on a computer and there is all that blank space at the sides just waiting to be used.
Post often and consistently, but don’t spam your customers. One or two updates a day is fine. A minimum would be a couple of times a week. The idea is to stay on people’s radar. Not fall of it or become annoying.
Re-post the good stuff. Not everyone is on facebook all the time or even daily. So don’t be afraid to repost something you think is of benefit to your readers.
Mind your language and try not to use jargon. Remain professional at all times.
Remember your manors and use your please and thank yous. It’s the small things that get noticed and can set you apart from your competition.
When you reach 400 likes the offers menu appears – use it.
If a customer starts to have a rant on facebook at you or your service offer an alternative contact like email or phone to divert it away from your facebook business page as soon as you can.
Share your testimonials.
Lastly track your progress using the insights section on your page.